Emily Furfaro

Emily is a communications and digital media strategist with deep experience leading brand initiatives, developing high-impact campaigns, and crafting storytelling that drives engagement. With more than a decade at NASA, she combines strategic vision with digital expertise to build communications efforts that expand reach, strengthen audiences, and deliver measurable results across platforms.

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Emily has partnered with Woodside Park Strategies on client work, including CLASP and Destination: Home, bringing her expertise in digital strategy, audience engagement, and creative storytelling to mission-driven organizations.

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At NASA, Emily led the agency’s communications campaign for the 2024 Total Solar Eclipse, overseeing digital engagement, social media strategy, and live broadcast production. As supervising producer, she led NASA’s most technically advanced livestream to date, generating more than 38 million views and earning Emmy and Webby awards. She also spearheaded a digital transformation that consolidated more than 300 legacy social media accounts into a unified brand ecosystem, growing the audience from 40 million to 124 million followers. That effort was recognized with NASA’s Early Career Achievement Medal.

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Emily has since launched Dark Sky Creative, a communications agency co-founded by former NASA communicators and digital strategists.